Using the Masters logo as a base, several concepts were developed inspired by the event location. In this case Hawaii and more importantly, local artwork found within the Royal Hawaiian Resort on Waikiki.

This is the following years Masters concept, meant to showcase how we continually strive for unique and interesting designs that make this program (of twelve years) always seem like a new experience customized for each years sales Masters! This program was on the Big Island where the 3 active volcano's helped to inspire this bolder, more vibrant concept.

This client approached me with a new concept in healthcare - A customized Concierge Program focused on prevention, fitness and overall wellness for an elite client who desire a one-on-one relationship with their doctor.

Their company name was ExecuHealth. They requested a very masculine approach for their target market - pin stripe suit, black and blue colors and a businessman figure in the logo.

After launching this program to a primarily male audience, they discovered that medical decisions were not made by the man in the house but in fact, by intelligent women who run the home and family life.

So, back to the drawing board with a new name, SendantHealth, and a more female approach to branding. Warm colors and strong women focused photos were chosen to complete the new look to much better marketing success!